Whole Earth & Sea - Herring Gold Omega 3 - 60 Softgel(s) - NPN: 80062217 -- The rich herring fishery of Norway is one of the main sources of food for the Norwegian people. Whole Earth & Sea Pure Food Herring Gold contains ROMEGA 30 herring roe extract, sustainably sourced from Norwegian spring-spawning herring. It is rich in the important omega-3 fatty acids DHA and EPA, as well as choline and astaxanthin. It is also a significant source of DHA and EPA in phospholipid form, which is easier for the body to absorb.Omega-3s are essential for heart and brain health. DHA and EPA in phospholipid form are particularly important for cognitive function. Choline also plays a role in cognitive performance, as well as liver health. Astaxanthin is a carotenoid, and one of natures most powerful antioxidants.Herring Gold contains more omega-3 phospholipids than krill oil, and is a sustainable alternative to krill. The Norwegian spring-spawning herring fishery has been independently certified by the Marine Stewardship Council, whose mission is to conserve the marine habitat. Herring is classified as a species of least concern by the International Union of Conservation of Nature.